CoverCount vs Tock & Resy
Two Amex-owned twins. One cut of your prepayments.
American Express owns both Resy and Tock, and has announced it's unifying them — Tock venues move onto Resy in summer 2026. The business model is the same on both: a SaaS rate plus a percentage of every deposit and ticket you sell. CoverCount takes 0% on your prepayments — not at any tier, not on any feature.
What summer 2026 means
You're changing platforms this summer either way.
Tock venues move onto Resy this summer. That's not a price hike you can wait out — it's a different platform. Your team relearns the booking and guestbook tools they touch every shift, you reconfigure your floor, your experiences, and your ticketing on a system you didn't pick, and your guests meet a new booking experience the next time they go to reserve.
The usual reason to stay put — switching is a hassle — doesn't hold when the switch is happening to you regardless. The only decision left is which platform you land on: the one Amex moved you to, or one built for how you actually run service.
And if your business runs on tasting flights, ticketed dinners, or deposit-based experiences, you're being unified onto a platform whose own launch letter led with restaurants and said nothing about the prepaid-experience workflow those rooms depend on. If you're absorbing a season of change anyway, absorb it onto a tool built for how you work — and one we'll move your guests and reservations into for you.
The math
What 2–3% on prepayments actually costs.
Imagine a winery doing $50,000 / month in tasting deposits and event ticket sales, or a restaurant doing $30,000 / month in tasting menu deposits and private-event ticket sales.
| Platform | SaaS / mo | Prepayment cut | Cost on $30K / mo prepay | Cost on $50K / mo prepay |
|---|---|---|---|---|
| CoverCount Growth | $199 | 0% | $199 | $199 |
| CoverCount Venue+ | $349 | 0% | $349 | $349 |
| Tock Essential | $269 | 2–3% | $869–$1,169 | $1,269–$1,769 |
| Tock Premium | $399 | 2–3% | $999–$1,299 | $1,399–$1,899 |
| Resy Platform | $249 | Cover fees on certain channels | Variable | Variable |
Tock's 2–3% rate varies by tier (Premium tier reduces the rate but doesn't eliminate it). Resy uses a different model with cover fees on select channels rather than a flat prepayment percentage. The CoverCount number is the same number, every month, regardless of prepayment volume.
At $50K / mo in prepayments, a winery on Tock Essential pays roughly $1,500 / month on top of the $269 SaaS rate. At our Venue+ price of $349 (or $249 effective on annual prepay), that's well over $15,000 / year of prepayment cut you stop paying.
Why operators switch
What you stop paying for — and stop dealing with.
- No cut of your prepayments.
- Tasting menus, holiday deposits, event tickets, ticketed dinners — Tock takes 2–3% of every one. CoverCount takes 0%. Funds settle directly to your account.
- No annual commit.
- Both Tock and Resy operate on annual contracts. CoverCount renewal can be cancelled at any time, self-serve through your account.
- No "call us to cancel" choreography.
- CoverCount cancellation: click cancel, confirm, done. Stops your next renewal; you keep using through the rest of your current paid period.
- Your guests, not Amex's network.
- Resy markets to diners and runs a marketplace. On CoverCount, every guest is your guest. Full visit history, contact info, tags — export anytime.
Feature by feature
What's actually different.
| CoverCount | Tock | Resy | |
|---|---|---|---|
| Pricing model | Flat per-venue / month, no cut | SaaS + 2–3% of prepayments | SaaS + cover fees on select channels |
| Annual commit required | No — cancel anytime self-serve | Yes — annual contract | Yes — annual contract |
| Self-serve cancellation | Yes | Reportedly requires contacting the company | Reportedly requires contacting the company |
| Ticketed / paid events | Growth — no cut of ticket sales | Yes — 2–3% per ticket | Yes — commission on select features |
| Tasting deposits | Yes (Starter) — 0% cut | Yes — 2–3% cut | Yes — varies by channel |
| Private events inbox | Yes (Growth) | Limited | No dedicated workflow |
| Wine-club sync (Vinoshipper) | Yes (Venue+) | No | No |
| Square POS sync | Yes (Venue+) | Yes (Premium) | Yes (Platform 360) |
| Diner marketplace | No — guests book on your site | Yes — Tock.com | Yes — Resy.com |
| Native host-stand iPad app | Coming | Yes | Yes |
Self-serve cancellation and contract terms are based on reports from operators and competitor public-facing materials. Contract specifics vary by customer and may have changed since.
If you're prepay-heavy
A tasting menu, a winery, a ticketed-dinner restaurant.
Tock's pitch is real: it's a competent operational platform with a strong tasting-menu and ticketed-dinner toolkit. If you're running a chef's-table prix fixe, a barrel tasting series, or a release weekend, Tock works.
But the 2–3% on prepayments is the cost of admission. On a winery doing $50,000 / month in tasting and event revenue, that's $1,000–$1,500 / month going to Tock instead of you, every month, forever. CoverCount delivers the same product surface — experiences, deposits, public events, private events — and takes 0% of those prepayments.
For Resy, the SaaS is similar to Tock's; the prepayment story differs by channel. Either way, the structural answer is the same: Amex is in the marketplace and revenue-share business; CoverCount is in the flat-SaaS business. You decide what aligns with how you run your venue.
Switch FAQ
Switching from Tock or Resy.
- Are Tock and Resy really merging?
- Yes — it's confirmed. On February 24, 2026, Resy CEO Pablo Rivero announced that Tock venues will be unified onto the Resy platform — 'all on Resy' — in summer 2026. So if you're on Tock, you're moving to a new platform and relearning it either way. The announcement names wineries once, then talks about restaurants; it says nothing about the prepaid-experience, tasting, and deposit workflows that wineries and prix-fixe rooms actually run on. If you have to relearn a tool regardless, CoverCount is built for that workflow — and takes 0% of your prepayments.
- My contract has 8 months left. What now?
- Start the CoverCount free trial now (21 days, no card). Run them in parallel while your existing contract winds down. We help you time the switch so you stop paying for both at the same moment your contract ends.
- Can I import my guest list and reservations?
- Yes — and our team does the migration for you. We import your Tock or Resy customer list, upcoming reservations, and tags directly during onboarding, so you're not wrangling exports. No per-migration fee.
- Will guests still find me on Resy / Tock.com?
- After you cancel your subscription, your marketplace listing comes down. Most operators we've talked to find the marketplace bookings replaceable by direct site bookings, search, Google Reserve, and word of mouth — especially once they stop paying the marketplace tax.
- What about Tock's wine-related experiences?
- CoverCount has experiences (tasting flights, reserve tastings, paired tastings), Public Events (release weekends, ticketed wine dinners), and Vinoshipper wine-club sync on Venue+. The wine vertical is a deliberate focus for us, not an afterthought.
- How long does the switch take?
- An afternoon for setup. The longer part is the contract-runout timing; that varies by where you are in your existing year.
Stop paying a cut of your own deposits.
21-day free trial. No card, no contract. Run it parallel to your existing setup; switch when you're ready.