CoverCount for tasting rooms
Cidery, distillery, brewery — if you pour, we'll book it.
Tasting flights, paid experiences, walk-in management, and event ticketing in one tool. Built for any venue where the booking unit is a flight on a counter, not a 4-top in a dining room. No per-cover fees. No cut of your deposits or ticket sales.
On Tock? Read this first
This summer, your tasting room moves onto Resy — whether it fits or not.
On February 24, 2026, Resy's CEO confirmed that Tock venues will be unified onto the Resy platform — 'all on Resy' — this summer. The announcement led with restaurants. It said nothing about tasting flights, walk-in waitlists, club gating, or the prepaid-experience workflow a cidery, distillery, or brewery runs every weekend.
Either way, you're in for a season of change: your counter team relearns a new system, you rebuild your flights and release-party ticketing on a platform you didn't choose, and your guests meet a different booking page the next time they reserve. The usual reason to stay — switching is a hassle — doesn't apply when the switch is happening to you regardless.
The only choice left is where you land. CoverCount is built for how a tasting room actually works — multiple flight types per table, a two-way SMS walk-in waitlist, ticketed release parties, member gating — takes 0% of your prepayments, and our team moves your guest list and reservations over for you. No per-migration fee.
What it looks like
A Saturday tasting room, run from one screen.
Walk-ins, reservations, paid flights, the occasional bachelorette — and the brewery's release party in the back room. CoverCount handles all of it.
- Doors open at 12:00
- The counter sees today at a glance: flights booked by hour, walk-ins waiting, and which stations are flowing. No clipboard, no morning huddle to figure out who is where.
- A 4-top books the reserve flight
- The booking widget knows the reserve flight runs 60 minutes and costs $35 a head. A deposit per seat is captured up front. The kitchen knows what to plate; the bar knows what to pour.
- A family of six walks in at 2:00
- No room right now; they go on the waitlist with their phone. They walk the grounds. When a table opens up, they get a text and reply yes. No one camping the host stand.
- Club members get a different flight
- Members carry a tag that gates a member-only flight. Your host sees it the moment they book; the pour list is automatic.
- The release party is sold out
- A public event page on your brand, 80 tickets sold, with a 24-hour reminder going out tonight. Funds in your account already — we don't take a cut.
- After close
- Post-visit rating requests roll out. Your tasting room manager can see a 5-star to share, a 2-star to fix, and the no-show rate for the weekend — without exporting anything.
Why tasting rooms switch
Built for tastings — without abandoning the rest of the operation.
Booking tools that only do tastings leave the rest of your operation in spreadsheets. CoverCount handles tastings, walk-ins, events, private events, and guest CRM with the same toolset.
- Multiple flight types per table.
- Standard, reserve, paired tasting, blind flight, distillery tour — each with its own duration and pricing, on the same table.
- Walk-ins, not chaos.
- A two-way SMS waitlist so guests can step out to the grounds and get a text when their table is ready.
- No revenue share on tickets or deposits.
- Funds settle to your account, in full. No marketplace cut, no commission on a release weekend.
- Predictable per-venue pricing.
- No per-cover fees, no per-booking fees. One monthly price, however busy you get.
What you get on day one
A tasting-room toolkit, not a tasting widget.
- Experiences per table
- Standard flight, reserve flight, blind tasting, paired snacks, tour-plus-tasting — a table can host any of them with its own duration, party-size cap, and deposit policy.
- Paid tastings, paid to you
- Charge for flights up front. Per-experience rules so the reserve tasting requires a deposit and the walk-in flight doesn't. Funds settle to your account; we don't take a cut.
- Walk-in waitlist with two-way SMS
- Add a walking party with their phone. When a table opens up, they get a text, reply yes, and walk in. Guests roam the grounds instead of crowding the counter.
- Public Events for release weekends
- Free or paid ticketed event pages on your brand. Refund cutoffs, tax, automated 24-hour reminders. No marketplace fees.
- Member vs. non-member tagging
- Club members carry the right tag at booking time. Member-only experiences can gate to those tags automatically; pricing rules can follow membership tier.
- Post-visit ratings
- An automatic ratings request after each tasting. Catch a great review early — or a quiet 2-star — before it shows up on Google.
Which plan
Most tasting rooms start on Growth.
Growth gets you the full toolkit: paid tastings, two-way SMS waitlist, branded confirmation emails, custom widget styling on your site, public ticketed events for release weekends, and a private-events inbox for buyouts.
Venue+ is for tasting rooms running a real club program (Vinoshipper sync), connecting Square at the bar, or wanting marketing automation. Annual prepay drops Venue+ to $249 / month effective.
Most popular for tasting rooms
$139 / mo effective
Growth, annual prepay — $199 month-to-month.
- · Everything in Starter
- · Two-way SMS waitlist
- · Branded confirmation emails
- · Custom widget styling
- · Advanced reporting
- · Public Events + Private Events
Tasting room FAQ
The questions tasting rooms ask.
- My booking unit is a flight, not a table. Does this work?
- Yes. Experiences are first-class on every tier. A flight is a kind of experience — a duration, a price, a seat count, and an optional deposit. Each station, counter seat, or table can host one or more experience types.
- Are wineries on a different page?
- Yes — see CoverCount for wineries. The product is the same; the wineries page leans into wine-club sync and release-weekend specifics. This page covers cideries, distilleries, breweries, meaderies, and any other tasting venue.
- How do I handle walk-ins on a busy weekend?
- Two-way SMS waitlist on Growth. Add the party at the counter, give them an estimated wait, let them roam the grounds. When their table opens up, they get a text and reply yes. Nobody has to camp the counter for a status update.
- Can I gate experiences to club members?
- Yes. Member-only experiences can gate to tagged customers. On Venue+, the Vinoshipper integration carries wine-club membership tags automatically; for other clubs, you can apply tags manually or via the booking API.
- What about ticketed events — release parties, brewmaster dinners?
- Public Events on Growth. Free or paid ticketed event pages on your brand, with sales cutoffs, refund cutoffs, tax, and automated 24-hour reminders. Funds settle to your account; we don't take a cut.
- Can I take a card-on-file deposit for the bachelorette party?
- Yes. Card-on-file holds are part of the deposit toolkit — capture only if they no-show. Per-experience rules so the holding policy applies to the big-party tasting and not the walk-in flight.
Bring your tasting menu. We'll have you booking by the next pour.
21-day free trial. No card, no contract. We'll help you build your experiences and get the booking widget live on your site.