CoverCount for wineries

One tool for tastings, release weekends, club pickups, and buyouts.

Built for the real shape of a winery: multiple tasting experiences per table, paid flights, wine-club sync, public events on release weekends, and private buyouts — all in one platform. No revenue share on your deposits or ticket sales.

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A winemaker pouring a tasting flight for two engaged guests

Winery reservation software

Built around how tasting rooms actually run.

CoverCount handles the winery workflows that get awkward in a generic reservation book: tasting flights, club access, release weekends, deposits, walk-ins, and private-event inquiries.

Tastings

Flights, tours, and tables share one inventory.

Standard flights, reserve tastings, paired bites, barrel tours, and library tastings can each have their own duration, price, deposit rule, and eligible tables.

Club access

Member experiences without codes or separate links.

Club-member data can power member-only tastings, discounted event tickets, and host-visible member context before the guest arrives.

Events

Events do not need a spreadsheet.

Sell timed release-party tickets, plan winemaker dinners, manage pickup events, collect private-event inquiries, and keep deposits or ticket revenue without a CoverCount commission.

On Tock? Read this first

This summer, your winery moves onto Resy — whether it fits or not.

On February 24, 2026, Resy's CEO confirmed that Tock venues will be unified onto the Resy platform — 'all on Resy' — this summer. The announcement led with restaurants and named wineries exactly once. It said nothing about wine clubs, tasting flights, or the prepaid-experience workflow your tasting room runs every weekend.

So you're already in for a season of change: your team relearns a new booking and guestbook system, you rebuild your experiences and release-weekend ticketing on a platform you didn't choose, and your members and guests meet a different booking page the next time they reserve. The one reason to stay — switching is a hassle — is off the table. The hassle is coming regardless.

The only choice left is where you land. CoverCount is built for the winery you actually run — multi-experience tastings, Vinoshipper and Commerce7 wine-club sync, release-weekend events, buyouts — takes 0% of your prepayments, and our team moves your guest list and reservations over for you. No per-migration fee.

Start free trial See the full Tock & Resy comparison

What it looks like

Tasting room, release weekend, and a buyout in the back — on the same screen.

A working day at a winery isn't just reservations. It's flights, club members, events, and the occasional 30-person bachelorette party. CoverCount runs all of it from one place.

Release weekend on a winery patio with guests raising glasses at golden hour

Tastings, multiple ways: A standard flight, a reserve flight, a paired bites tasting, a barrel tour. Each experience can sit on the same table with its own duration, party-size cap, and deposit policy.
Paid tastings, paid to you: Charge for tastings up front. Funds settle to your account; we don't take a cut. Late cancels forfeit per the policy you set, no chasing on Monday morning.
Club members on arrival: Your wine-club roster syncs in. When a member books, your tasting room host sees their tier and history before they walk through the door.
Release weekend, sold out: A public event page on your brand, ticketed if you want it, with sales cutoffs, refund cutoffs, and a reminder text the day before. Club members can pay a discounted member price on the same tickets. No marketplace fees, no rev share.
Buyout inquiry on Tuesday: A private-event request from your site — party size, date, occasion, budget — lands in a workable inbox. You reply, confirm, and it becomes a real reservation on the floor.
Post-visit review: A ratings request goes out automatically after the tasting. Use it to spot a 5-star experience to share with the team — or a 2-star one to fix before it shows up on Google.

Why wineries switch

A real reservation system — not a single-stream tasting tool.

If your software is great at booking tastings and nothing else, your release weekend lives in spreadsheets, your buyouts live in someone's inbox, and your CRM is a paper logbook. CoverCount runs the whole shape of a winery.

Reservations, events, and private events in one tool.: Three workflows that usually need three tools. Here they share a floor, a CRM, and a single platform.
Wine-club sync, included.: Vinoshipper and Commerce7 members get the right tags automatically on Venue+. Your tasting room host doesn't have to ask, "are you a member?"
No revenue share on prepayments.: Tasting deposits and event tickets settle to your account, in full. We never take a cut.
Predictable per-venue pricing.: A great release weekend doesn't come with a bigger bill. One monthly price, however busy you get.

What you get on day one

Built for the work of running a winery.

Experiences per table: Standard flight, reserve flight, paired bites, barrel tour, library tasting — a single table can host any of them, with its own duration and pricing. See recommended winery Experiences.
Deposits without a cut: Per-experience deposit rules — charge for the reserve tasting, not the walk-in flight. Card-on-file holds for the bachelorette party. Late cancels forfeit automatically.
Public Events for release weekends: Free or ticketed event pages on your brand. Refund cutoffs, tax, automated reminders 24 hours before. One event, two prices — the public pays full price, verified club members pay the member price. Funds settle to you. Learn how to create Events.
Private Events for buyouts: Bachelorette parties, corporate retreats, private dinners — all routed to a workable inbox, not someone's email. Learn how to set up Private Events.
Wine-club sync: Vinoshipper or Commerce7 integration on Venue+. Club members carry the right tag the moment they book. Member-only experiences gate automatically, and members-only events verify membership right at checkout — no codes, no separate link. See member pricing on Events.
Post-visit ratings: An automatic ratings request after each tasting. Your team sees both the public reviews you'd want to invite and the quiet ones you'd want to fix.

Which plan

Wineries with a wine club go to Venue+. Without one, Growth.

Growth gets you the full reservation + tasting + public-event + private-event toolkit, with branded confirmation emails and a custom-styled booking widget. That's the right home for most wineries that run paid tastings, release weekends, and the occasional buyout.

Venue+ adds Vinoshipper and Commerce7 wine-club sync, the booking API, and marketing automation. If you run a wine club — and most wineries do — Venue+ is where you'll land. Annual prepay drops it to $249 / month effective.

The questions wineries ask.

Do you integrate with Vinoshipper or Commerce7?: Yes — both on Venue+. Wine-club members carry their membership tag into CoverCount automatically. Member-only tasting experiences can gate to club members, member pricing and members-only events verify against the same membership at checkout, and your tasting room host sees member tier and history at booking time.
Can guests book multiple tasting types?: Yes. Experiences are first-class on every tier. A single table can offer a standard flight, a reserve flight, a paired tasting, a barrel tour — each with its own duration, party-size cap, deposit policy, and description.
How does this handle release weekends?: Public Events on Growth. Free or paid ticketed event pages on your brand, with sales cutoffs, refund cutoffs, tax handling, and automated 24-hour reminders. No marketplace fees, no rev share on tickets.
Can wine club members get discounted event tickets?: Yes. One event can sell at two prices — the public pays full price while verified club members pay a discounted member price, or attend free. You can also make an event members-only: the page stays public, but only verified members can buy tickets. Guests never log in or enter codes; CoverCount verifies membership at checkout from the email and phone number they enter, using your guest tags or your connected wine-club integration. See how member pricing works.
What about private events — bachelorette parties, corporate buyouts?: A dedicated Private Events inbox on Growth. Inquiries from your site land in one place with the basics (date, party size, occasion, budget). You reply, confirm, and the event becomes a real reservation on the floor.
Why not Block 55?: Block 55 is built well for tasting bookings specifically. If that's all you need, it's a fine fit. CoverCount covers the rest of the winery operation — private events, public ticketed events, multi-experience tables, integrated CRM and post-visit ratings, and the same toolkit you'd use if you opened a restaurant tomorrow. The differentiation is product breadth, not any single integration.
What about Tock?: Two things. First, the move: Resy's CEO confirmed on February 24, 2026 that Tock venues unify onto Resy this summer — so if you're on Tock, you're changing platforms regardless, onto one whose launch announcement led with restaurants and barely mentioned wineries. Second, the cost: Tock takes 2–3% on prepayments and CoverCount takes 0% — on $50,000/month in tasting revenue that's $1,000–$1,500 / month going to Tock instead of you, on top of the SaaS rate. If you're relearning a tool either way, land on one built for wineries that doesn't take a cut. We move your guest list and reservations over for you, no per-migration fee.

Bring your tasting list. We'll have you booking by the next pour.

21-day free trial. No card, no contract. We'll help you set up your tasting experiences and get the booking widget live on your site.

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