CoverCount for wineries

One tool for tastings, release weekends, club pickups, and buyouts.

Built for the real shape of a winery: multiple tasting experiences per table, paid flights, wine-club sync, public events on release weekends, and private buyouts — all in one platform. No revenue share on your deposits or ticket sales.

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A winemaker pouring a tasting flight for two engaged guests

On Tock? Read this first

This summer, your winery moves onto Resy — whether it fits or not.

On February 24, 2026, Resy's CEO confirmed that Tock venues will be unified onto the Resy platform — 'all on Resy' — this summer. The announcement led with restaurants and named wineries exactly once. It said nothing about wine clubs, tasting flights, or the prepaid-experience workflow your tasting room runs every weekend.

So you're already in for a season of change: your team relearns a new booking and guestbook system, you rebuild your experiences and release-weekend ticketing on a platform you didn't choose, and your members and guests meet a different booking page the next time they reserve. The one reason to stay — switching is a hassle — is off the table. The hassle is coming regardless.

The only choice left is where you land. CoverCount is built for the winery you actually run — multi-experience tastings, Vinoshipper wine-club sync, release-weekend events, buyouts — takes 0% of your prepayments, and our team moves your guest list and reservations over for you. No per-migration fee.

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What it looks like

Tasting room, release weekend, and a buyout in the back — on the same screen.

A working day at a winery isn't just reservations. It's flights, club members, events, and the occasional 30-person bachelorette party. CoverCount runs all of it from one place.

Release weekend on a winery patio with guests raising glasses at golden hour

Tastings, multiple ways: A standard flight, a reserve flight, a paired bites tasting, a barrel tour. Each experience can sit on the same table with its own duration, party-size cap, and deposit policy.
Paid tastings, paid to you: Charge for tastings up front. Funds settle to your account; we don't take a cut. Late cancels forfeit per the policy you set, no chasing on Monday morning.
Club members on arrival: Your wine-club roster syncs in. When a member books, your tasting room host sees their tier and history before they walk through the door.
Release weekend, sold out: A public event page on your brand, ticketed if you want it, with sales cutoffs, refund cutoffs, and a reminder text the day before. No marketplace fees, no rev share.
Buyout inquiry on Tuesday: A private-event request from your site — party size, date, occasion, budget — lands in a workable inbox. You reply, confirm, and it becomes a real reservation on the floor.
Post-visit review: A ratings request goes out automatically after the tasting. Use it to spot a 5-star experience to share with the team — or a 2-star one to fix before it shows up on Google.

Why wineries switch

A real reservation system — not a single-stream tasting tool.

If your software is great at booking tastings and nothing else, your release weekend lives in spreadsheets, your buyouts live in someone's inbox, and your CRM is a paper logbook. CoverCount runs the whole shape of a winery.

Reservations, events, and private events in one tool.: Three workflows that usually need three tools. Here they share a floor, a CRM, and a single platform.
Wine-club sync, included.: Vinoshipper members get the right tags automatically on Venue+. Your tasting room host doesn't have to ask, "are you a member?"
No revenue share on prepayments.: Tasting deposits and event tickets settle to your account, in full. We never take a cut.
Predictable per-venue pricing.: A great release weekend doesn't come with a bigger bill. One monthly price, however busy you get.

What you get on day one

Built for the work of running a winery.

Experiences per table: Standard flight, reserve flight, paired bites, barrel tour, library tasting — a single table can host any of them, with its own duration and pricing.
Deposits without a cut: Per-experience deposit rules — charge for the reserve tasting, not the walk-in flight. Card-on-file holds for the bachelorette party. Late cancels forfeit automatically.
Public Events for release weekends: Free or ticketed event pages on your brand. Refund cutoffs, tax, automated reminders 24 hours before. Funds settle to you.
Private Events for buyouts: Bachelorette parties, corporate retreats, private dinners — all routed to a workable inbox, not someone's email.
Wine-club sync: Vinoshipper integration on Venue+. Club members carry the right tag the moment they book. Member-only experiences gate automatically.
Post-visit ratings: An automatic ratings request after each tasting. Your team sees both the public reviews you'd want to invite and the quiet ones you'd want to fix.

Which plan

Wineries with a wine club go to Venue+. Without one, Growth.

Growth gets you the full reservation + tasting + public-event + private-event toolkit, with branded confirmation emails and a custom-styled booking widget. That's the right home for most wineries that run paid tastings, release weekends, and the occasional buyout.

Venue+ adds Vinoshipper wine-club sync, the booking API, and marketing automation. If you run a wine club — and most wineries do — Venue+ is where you'll land. Annual prepay drops it to $249 / month effective.

The questions wineries ask.

Do you integrate with Vinoshipper?: Yes — on Venue+. Wine-club members carry their membership tag into CoverCount automatically. Member-only tasting experiences can gate to club members, and your tasting room host sees member tier and history at booking time.
Can guests book multiple tasting types?: Yes. Experiences are first-class on every tier. A single table can offer a standard flight, a reserve flight, a paired tasting, a barrel tour — each with its own duration, party-size cap, deposit policy, and description.
How does this handle release weekends?: Public Events on Growth. Free or paid ticketed event pages on your brand, with sales cutoffs, refund cutoffs, tax handling, and automated 24-hour reminders. No marketplace fees, no rev share on tickets.
What about private events — bachelorette parties, corporate buyouts?: A dedicated Private Events inbox on Growth. Inquiries from your site land in one place with the basics (date, party size, occasion, budget). You reply, confirm, and the event becomes a real reservation on the floor.
Why not Block 55?: Block 55 is built well for tasting bookings specifically. If that's all you need, it's a fine fit. CoverCount covers the rest of the winery operation — private events, public ticketed events, multi-experience tables, integrated CRM and post-visit ratings, and the same toolkit you'd use if you opened a restaurant tomorrow. The differentiation is product breadth, not any single integration.
What about Tock?: Two things. First, the move: Resy's CEO confirmed on February 24, 2026 that Tock venues unify onto Resy this summer — so if you're on Tock, you're changing platforms regardless, onto one whose launch announcement led with restaurants and barely mentioned wineries. Second, the cost: Tock takes 2–3% on prepayments and CoverCount takes 0% — on $50,000/month in tasting revenue that's $1,000–$1,500 / month going to Tock instead of you, on top of the SaaS rate. If you're relearning a tool either way, land on one built for wineries that doesn't take a cut. We move your guest list and reservations over for you, no per-migration fee.

Bring your tasting list. We'll have you booking by the next pour.

21-day free trial. No card, no contract. We'll help you set up your tasting experiences and get the booking widget live on your site.

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