Event setup

Add event photos and guest-facing details

Write clear event names, descriptions, expectations, and photo galleries so guests understand what they are registering for.

Updated 2026-06-22

Guests decide whether to register based on the event page. The page should make the event feel specific, credible, and easy to understand.

Use plain language, real details, and photos that show what guests will experience. Avoid internal setup terms that only staff understand.

Name The Event Clearly

Good event names are short and concrete:

  • Winemaker Dinner
  • Spring Release Party
  • Barrel Tasting Weekend
  • Pizza and Pinot Night
  • Intro to Sparkling Wine
  • Holiday Cocktail Class
  • Library Wine Tasting

Avoid vague or internal names:

  • Event 1
  • Club thing
  • Q3 promo
  • Friday test
  • Public event draft

The name appears in guest-facing pages, confirmation emails, attendee lists, and reminders. Choose a name staff and guests can recognize later.

Write The Description

The description should answer "What am I registering for?"

Include:

  • What the ticket includes
  • Whether food is included
  • Whether the event is seated, standing, open-house, or class-style
  • Expected duration
  • Arrival instructions
  • Age restrictions, if any
  • Member-only details, if any
  • What is not included, if that could be confusing
  • Refund or cancellation expectations, when needed

Example:

Join us for a seated winemaker dinner featuring four seasonal courses paired with current-release and
library wines. Tickets include dinner, pairings, tax, and service. Seating begins at 6:30 PM.

For a pickup party:

Celebrate the spring release with new wines, light bites, and live music. Club members may reserve up to
four complimentary tickets. Additional guest tickets are available while space remains.

Set Expectations Up Front

Guests should know the practical rules before checkout.

Useful details:

  • Doors open time
  • Parking notes
  • Weather plan
  • Dress code
  • Whether seating is assigned
  • Whether tickets are transferable
  • Whether children or pets are allowed
  • Whether non-drinking guests need tickets
  • Whether tax, service, or gratuity is included
  • Who to contact for accessibility or dietary needs

Put important restrictions in the description, not only in staff notes.

Add Real Photos

Event photos help guests understand the value of the ticket.

Use photos of:

  • The dining room, cellar, patio, tasting room, or event space
  • The food or drinks included
  • Previous versions of the same event
  • The host, winemaker, chef, instructor, or team
  • The view, vineyard, bar, or tasting setup
  • The product release or bottle lineup

CoverCount supports multiple photos for event pages. Choose a strong primary photo because it appears in listing cards, event pages, and guest communications.

Avoid dark, blurry, cropped, or purely atmospheric photos when guests need to understand the actual event.

Use Captions When They Add Clarity

Captions are useful when a photo needs context.

Good caption examples:

  • Library tasting in the barrel room
  • Chef's seasonal pairing menu
  • Outdoor pickup party on the north patio
  • Sparkling wine flight from the summer class

Skip captions when they would only repeat the obvious.

Review The Public Page

Before publishing:

  • Open the event page on desktop.
  • Open it on a phone.
  • Confirm the primary photo crops well.
  • Confirm the description is easy to scan.
  • Confirm dates, prices, capacity language, and checkout details match the description.
  • Confirm no internal labels are visible.

If the page raises questions, update the copy before you publish. Clear details reduce support messages and refund requests later.