Private Events setup

Add a Private Events link to your website

Publish the CoverCount Private Events inquiry link on the right website pages, navigation items, and campaign placements.

Updated 2026-06-22

The Private Events inquiry link gives guests a focused way to ask about buyouts, private dining, large parties, and custom events. Add the link where guests already look for group-event information.

Do not bury the link only on a generic contact page if private events are an important revenue channel.

Copy The Inquiry URL

In CoverCount, copy the venue's Private Events public URL from the Private Events settings page.

The link should open the public inquiry form for the venue. Test it before adding it to the website.

Choose The Right Website Placement

Good placements:

  • Main navigation item: Private Events
  • Footer link
  • Private dining page
  • Events or groups page
  • Weddings or celebrations page
  • Contact page
  • Restaurant buyout page
  • Winery visits page
  • Group tastings page

If the venue has a dedicated private-events page, add the CoverCount link as the primary call to action.

Use Clear Link Copy

Good button text:

  • Request a Private Event
  • Plan a Private Event
  • Inquire About Private Dining
  • Request a Buyout
  • Plan a Group Tasting
  • Start a Private Event Request

Avoid vague copy:

  • Submit
  • Click here
  • More info
  • Contact

The link should tell guests what happens next.

Add Context Near The Link

Short supporting copy helps guests know what to submit.

Example:

Tell us about your group, preferred date, party size, and event style. Our team will review your request
and follow up with availability and next steps.

For venues that need advance notice:

For best availability, please inquire at least two weeks before your preferred date.

Use Tracking When Helpful

If the venue promotes private events from multiple places, use UTM parameters to track the placement.

Examples:

  • Website private dining page
  • Instagram bio
  • Email campaign
  • Wedding venue directory
  • QR code on a printed packet

Keep the base inquiry link intact and add only the tracking parameters your team uses consistently.

Test The Live Placement

After adding the link:

  • Open the website page on desktop.
  • Open it on a phone.
  • Click the Private Events link.
  • Confirm it opens the right venue form.
  • Submit a test request.
  • Confirm staff and guest emails arrive.
  • Confirm the request appears in the Private Events inbox.

For more testing detail, see Test the Private Event inquiry form.